Wellmade Unveils “HDPC” Line
By Reginald Tucker
Wellmade is taking the wraps off what it refers to as a new generation of waterproof core products. Dubbed high density plastic composite flooring (or HDPC™), these performance-oriented floors were designed for a variety of environments, from residential to light commercial.
The new HDPC™ line, which is being marketed as “En Vogue” planks (an extension to the existing Nouveax collection), features Wellmade’s innovative co-extrusion process, which seamlessly molds vinyl wear layer, waterproof core and vinyl backing into singular planks – all without the use of adhesives. Other key product specs include an 8 mil wear layer in an overall 4mm thickness. More than 40 colors are available.
“Wellmade’s HDPC™ technology represents a new generation of rigid core flooring products,” said Steve Wagner, director of marketing. “Developed by Wellmade, the HDPC™ core features a proprietary blend of elements that when co-extruded with our vinyl wear layer and vinyl backer results in floors with increased density and hardness. Substantially more rigid than typical WPC products, HDPC™ reduces vertical deflection and increases dimensional stability. And because HDPC is truly a closed cell product, it’s 100% waterproof and outperforms existing rigid core products at higher temperatures and overall environmental extremes.”
Retail pricing ranges from $2.99 to $4.99 depending of surfaces texture and edge treatments.
Nouveax™ en vogue pushes the boundaries of today’s flooring technology. Exceptional visuals, coupled with Wellmade’s HDPC™ co-extrusion technology, provides superior performance in any environment.VIEW
Guaranteed to outperform traditional engineered hardwood, OptiWood™ couples the performance virtues of rigid core flooring with the unique “character” of real hardwood. HDPC®Core Technology seals out moisture, period.VIEW
Guaranteed to outperform traditional engineered hardwood, OptiWood™ couples the performance virtues of rigid core flooring with the unique “character” of strand bamboo. HDPC®Core Technology seals out moisture, period.VIEW
The REAL look of grouted porcelain tile or natural stone featured in a scratch resistant, low maintenance and waterproof Luxury Vinyl Tile (LVT).VIEW
Luxury Vinyl Plank
Classic American hardwoods are featured in the Premium Luxury Vinyl Plank (LVP) collection from Wellmade. 5mm thickness and locking planks install with ease. Quiet and warm performance underfoot.VIEW
Perfect for active families, Lifestyle Laminates provide the visual of textured hardwood in a floor that’s durable, easy to maintain and won’t break the bank.VIEW
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